Program Details
Next Start Date: August 19
Credit Hours: 12
Course Length: 8 weeks
Estimated Program Length: 12 months
The online graduate-level certificate in Social Media for Public Relations & Advertising at the University of West Florida offers the advance-level skills necessary for successful careers in public relations, internal communication and brand management.
Why Social Media for Public Relations at UWF?
Explore social media trends and data analysis from the flexibility of a fully online classroom. Students will excel in the integrated communication industry, which includes positions in public relations, internal communication and brand management.
While this certificate alone provides the skills to advance your career, you may also pursue the Certificate in Executive Communication and the Certificate in Health Leadership Communication, available at the UWF Pensacola campus. By completing these three certificate programs and a capstone course, you will earn a master’s degree in Strategic Communication & Leadership.
Candidates for this certificate include:
- Graduate students
- Students pursuing graduate studies in communication
- Communication professionals striving to stay on top of social media trends and data analysis
- New graduates who would like to enter the workforce with these highly desired skills
What You Will Learn
Available only to graduate students, this certificate program is taught by experts with experience in social media, advertising and public relations. Supported by their guidance and expertise, you’ll complete a total of five courses, all of which explore emerging and essential topics in communication. As you complete each course, you’ll build professional skills in social media strategy, advanced research methods, effective advertising techniques and more.
By completing this certificate, you will be able to:
- Speak knowledgably about current issues in public relations and advertising
- Identify and demonstrate best practices for creating and enhancing an organization’s brand
- Create goal-oriented, audience-centered content—including content calendars, analytics reports, budgets, and strategic plans
- Use the latest software to analyze the reach and impact of social media messages