Policy
When used consistently, UWF Graphic Identity Standards will promote and protect the university’s image while accurately conveying its message. The university’s mission statement, editorial style, graphics, photography, school colors and Web presence are all integral parts of the UWF Graphic Identity Standards.

The “Graphic Standards” Web site is the authoritative source for the UWF graphic and editorial communications standards. If you produce official UWF communications, refer to this site to ensure that your projects comply with the standards.

STANDARDS

• Design or color alterations to the UWF logos presented in this manual are prohibited.
• The name “University of West Florida” is a registered trademark and must be used in accordance with this manual except when it is used in body text.
• This manual contains the University of West Florida registered trademarks. For trademark and licensing information, contact Linda Quina or Gail McGrady, UWF Office of Business and Auxiliary Services, at (850) 474-2635.

NOTE: Exceptions to these standards will be considered by University Marketing Communications on a case-by-case basis. If disagreements arise, the Executive Vice President or Provost will have final decision-making authority.