University of West Florida Circular Seal
The University of West Florida seal is to be used only by the UWF Board of Trustees, the Office of the President and his cabinet (including full vice presidents and the provost). It is appropriate for use at their discretion. The seal includes a chambered nautilus in a crest with the year of the school’s founding, 1963, in Roman numerals, “MCMLXIII.” The crest is surrounded by two concentric circles, which contain the words, “The University of West Florida.” The university seal must be displayed with visual integrity according to the following standards. (See figure 1.)

STANDARDS

• The UWF seal typeface, proportions and placement of elements are not to be altered.
• The UWF seal must be legible.
• The UWF seal is not a logo and is not to be used as such.
• The UWF seal is a registered trademark.
• The UWF seal is to be surrounded by a “clear area.”

Figure 1

TIP: The required “clear area” around the seal is shown in the gray area. To preserve its visual integrity, no other graphics, type or background should distract or cause inadequate contract upon this protected space surrounding the seal.

GUIDELINES

• The UWF seal should be displayed in the following Pantone Matching System ink colors: 2945 Blue, 356 Green, 871 Metallic Gold and black.

University of West Florida Letter Marks
When space limitations prohibit appropriate use of the University of West Florida logo, the UWF letter marks may be used. These letter marks are intended for less-formal, internal-only or promotional item use. Like the University of West Florida logo, specific standards govern letter mark usage. The letter marks must be displayed with visual integrity according to the following standards.

STANDARDS

• The UWF letter mark must be legible.
• The UWF letter mark typeface and proportions are not to be altered.

Figure 2

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