STANDARDS

• The UWF Emerald Coast logo must be legible.
• The UWF Emerald Coast logo is not to be used as a background for text or graphics.
• The UWF Emerald Coast logo is to be surrounded by a “clear area” to ensure that it is clearly visible. (See figure 1.)
  
• The official color of the UWF Emerald Coast logo is PMS 328 Green
  

  RGB	R: 0	G:96	B:85
  CMYK	C: 94	M: 28	Y: 65	K: 29
  Web Value	006666

  
  

Figure 1	Figure 2

TIP: As shown in our example, the white area (1/2 X) that frames the logo is the “clear area” around the logo. To preserve its visual integrity, no other graphics, type or background should distract or cause inadequate contract upon this protected space surrounding the logo.

• The UWF Emerald Coast logo is to be used in its entirety. No part of the logo, such as the square nautilus shell graphic or the waves graphic, should be used separately.
• The UWF Emerald Coast logo typeface, proportions and placement of elements are not to be altered.
• When the UWF Emerald Coast logo appears on a solid dark background, the approved reversed version is acceptable. (See figure 2.)

TIP: To use a reversed version of the logo, the background must be dark. Use the approved version as shown, and do not reverse the nautilus shell graphic separately.

GUIDELINES

• It is preferred that the UWF Emerald Coast logo be displayed in Pantone Matching System (PMS) ink color 328 Green. Colors that are also acceptable include green, black or white on a dark background. For questions about use of other colors, contact Joy Ward at (850) 474-2431 (jward@uwf.edu).
• Minimum size for logo reproduction is one inch wide.
  
  

Figure 3 Do not re-size logo disproportionately (stretch wide or tall)

University of West Florida Emerald Coast Horizontal Logo
The university Web site also must be consistent with the university image. A horizontal version of the logo was created to maximize display space for content and minimize download speed on the Web. The horizontal logo may be substituted for the regular logo in situations where restricted height is a consideration.

STANDARDS

• The University of West Florida Emerald Coast horizontal logo must conform to UWF Graphic Identity Standards.
• The UWF Emerald Coast horizontal logo is to be legible.
• The UWF Emerald Coast horizontal logo typeface and proportions are not to be altered.
• The UWF Emerald Coast horizontal logo is to be used in its entirety. No part of the logo, such as the nautilus shell graphic, should be used separately.
• When the UWF Emerald Coast horizontal logo appears on a dark background, use the approved reversed version. (See figure 4.)
  
  

Figure 4

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