Chambered Nautilus
Dr. Harold Crosby, the university’s first president, selected the chambered nautilus to represent UWF. Crosby was inspired by the poem The Chambered Nautilus, by Oliver Wendell Holmes, as a symbol of growth, change and accomplishment. The symbol also connects us to our location on the Gulf Coast and is one of nature’s most beautiful forms.

The University of West Florida official logo consists of two elements: a graphic of the nautilus shell inside a square and the words "University of West Florida" stacked in a two-line configuration. The words “West Florida” are larger than “University of” to emphasize the part of our name that distinguishes us from other universities.

STANDARDS

• The UWF official logo must be legible.
• The UWF official logo is not to be used as a background for text or graphics.
• The UWF official logo is to be surrounded by a “clear area” to ensure that it is clearly visible. (See figure 1.)
  
  

Figure 1	Figure 2

TIP: As shown in our example, the white area (1/2 X) that frames the West Florida logo is the “clear area” around the logo. To preserve its visual integrity, no other graphics, type or background should distract or cause inadequate contract upon this protected space surrounding the logo.

• The UWF official logo is to be used in its entirety. No part of the logo, such as the square nautilus shell graphic, should be used separately.
• The UWF official logo typeface, proportions and placement of elements are not to be altered.
• When the UWF official logo appears on a solid dark background, the approved reversed version is acceptable. (See figure 2.)

TIP: To use a reversed version of the logo, the background must be dark. Use the approved version as shown, and do not reverse the nautilus shell graphic separately.

GUIDELINES

• It is preferred that the West Florida logo be displayed in Pantone Matching System (PMS) ink color 2945 Blue. Colors that are also acceptable include green, black or white on a dark background. For questions about use of other colors, contact Joy Ward at (850) 474-2431 (jward@uwf.edu).
• Minimum size for logo reproduction is one inch wide.
  
  

Figure 3 Do not re-size logo disproportionately (stretch wide or tall)

Figure 4 Do not use these outdated marks

University of West Florida Horizontal Logo
The university Web site also must be consistent with the university image. A horizontal version of the university logo was created to maximize display space for content and minimize download speed on the Web. The horizontal logo may be substituted for the regular logo in situations where restricted height is a consideration.

STANDARDS

• The University of West Florida horizontal logo must conform to UWF Graphic Identity Standards.
• The UWF horizontal logo is to be legible.
• The UWF horizontal logo typeface and proportions are not to be altered.
• The UWF horizontal logo is to be used in its entirety. No part of the logo, such as the nautilus shell graphic, should be used separately.
• When the UWF horizontal logo appears on a dark background, use the approved reversed version. (See figure 5.)
  
  

Figure 5

Back to top