VITAE

RICHARD J. SJOLANDER, Ph.D.

ASSIGNMENT

Professor of Marketing - 1998 to present
The University of West Florida
Department of Marketing and Economics
11000 University Parkway
Pensacola, Florida 32514-5752

Chairman, Department of Marketing and Economics - 1995 to 2001
The University of West Florida

Associate Professor of Marketing - 1990 to 1998
The University of West Florida

Assistant Professor of Economics and Marketing - 1985 to 1990
The University of West Florida

Visiting Professor:

Nyenrode University, 1999 to present
Department of Supply Chain Management
Breukelen, The Netherlands

Mikkeli PolyTechnic, 1999 to present
International Centre
Mikkeli, Finland

The University of West Florida - Kobe, Summer 1991

University of Lund, Sweden, 1991 - 1992
School of Economics and Management
Lund Sweden
.

AREAS TAUGHT

General Marketing
International Marketing
Strategic Marketing Management
International Business
Transportation/Distribution
General Economics

EDUCATION

DOCTOR OF PHILOSOPHY IN RESOURCE DEVELOPMENT FROM MICHIGAN STATE UNIVERSITY, 1984:

Major Field: Resource Economics
Minor Field: Marketing
Minor Field: Transportation/Distribution
Dissertation: "Effects of Michigan Mandatory Beverage Container Deposit
Law on the Market for Beverages." Developed a macro model for the
beverage market to estimate the effect of a public policy on this system.

MASTER OF SCIENCE IN PACKAGING FROM MICHIGAN STATE UNIVERSITY, 1979

Thesis: "The Economic Effects of the Michigan Beverage Container Law on a
Package System."

Study toward Filosofie Kandidat (equivalent): BACHELOR OF ARTS IN ECONOMICS AND SOCIOLOGY FROM THE UNIVERSITY OF
LUND, SWEDEN, 1972 - 1977

BACHELOR OF SCIENCE IN PACKAGING FROM MICHIGAN
STATE UNIVERSITY, 1968

GRANTS

European Community - USA FIPSE Grant, USA-EU Export Development Programme,@ Academic Project Leader - U.S. - 1996, 1997, 1998..

Department of Education Grant, "International Business Faculty
Development," co-authored - 1993, 1994, 1995.

Summer Research Grant for project, A Patterns of Authorship in Research
in Marketing,@ - 1993.

Stiftelsen for Framjande av Ekonomisk Forskning vid Lunds Universitet,
Cross-cultural Price-Quality Relationships: Sweden - Poland - 1992

Small Grants Program Award for the study of International Business in
Europe - 1990.

Small Grants Program Award for project "Analysis of the Concept of a
Backward Bending Demand Curve," The University of West Florida - 1989.

Summer Research Grant for project, "The Readability of Instructional
Labeling Across Product Classes," The University of West Florida - 1989.

Small Grants Program award for project, "An Assessment of the Size of
Personal Injury Awards in the State of Florida," The University of West Florida - 1989.

Gulf Power Regional Economic Development Grant - 1988.
Developed portions of a seminar dealing with economic development for
Northwest Florida.

Computers for Faculty Project at the University of West Florida - 1987.

Florida Council on Economic Education Research Grant - 1987.

Shell Grant For Strengthening Undergraduate Education - 1986.

Summer Research Grant, The University of West Florida - 1985.

United States Brewers Association University Research Grant - 1982.

Michigan Agricultural Experiment Station Research Grant - 1981.

Graduate Fellowship Michigan State University - 1980.

Reynolds Metals Company University Research Grant - 1978.

Graduate Fellowship, Michigan State University - 1978.

AWARDS

Distinguished Teaching Award, presented by the students of the University
of West Florida, March 1999.

Teaching Incentive Program Award, presented by the University of West
Florida - 1995

Dyson Faculty Excellence Award, presented by the University of West Florida
College of Business Advisory Council - 1989.

PUBLICATIONS

Refereed Journals

Price Effects around a Sales Tax Holiday,@ Richard K. Harper, Richard R.
Hawkins, Greg Martin, and Richard Sjolander. Forthcoming in Public
Budgeting and Finance.

Benchmarking Public Opinions Toward Regional Economic Development
Issues,@ Martin, Gregory S., Richard J. Sjolander, and William L. Huth,
Economic Development Review, Vol. 16. No. 1, 1999, pp. 24-29.

"Market Effects of an Environmental Beverage Package Tax", Richard
Sjolander, Scandinavian Journal of Management, Vol. 12, No. 3, 1996,
pp. 333-345.

Resin Prices: What Goes Up Must Come Down,@ Richard Sjolander,
Packaging Technology & Engineering, Vol. 5, No. 4, April,1996,
pp. 38-41.

"Strategic Analysis of the Delivery of Service in Two Library Reference
Departments," Elsa Sjolander and Richard Sjolander, College and Research
Libraries, Vol. 56, No.1, January, 1995, pp. 60-70.

"Cross-cultural Effects of Price on Perceived Product Quality", Richard
Sjolander, European Journal of Marketing, Vol. 26, No. 7, 1992,
pp. 34-44.

"Package Usage in the Beverage Industry: Legislative Impacts," Richard
Sjolander, Journal of Resource Management and Technology, Vol. 18,
Nrs. 3 & 4, December, 1990, pp.129-135.

"Macromarketing Effects of Beverage Container Legislation," Richard
Sjolander and Henry C. K. Chen, Journal of Macromarketing, Vol. 9,
No. 1, Spring, 1989, pp. 24-34.

"Michigan's Mandatory Beverage-Container-Deposit Law: Economic
Effects of a Public Policy on Industry Sales," Richard Sjolander and Peter
Kakela in Journal of Public Policy and Marketing, Volume 7, 1988,
pp. 166-184.

Other Publications

Outcomes-based education is here; are you ready?@ Ronald F. Bush and
Richard J. Sjolander, Marketing Educator, Vol. 15, No. 2, Spring, 1996,
p. 1.

"International Business Simulation I: Using Export to Win!" Richard K.
Harper, Richard Sjolander, and Snorri Gislason, chapter 4 in How to Utilize
New Information Technology in the Global Marketplace: A Basic Guide,
ed. Fahri Karakaya and Erdener Kaynak, New York: International
Business Press an imprint of Haworth Press, Inc., January, 1995,
pp. 81-99.

Building Economic Strategies Together, Facilitator's Handbook,
Participant's Manual and Economic Data Book, Dianne Barlar, Richard
Sjolander, and Terry Armstrong. Pensacola: The University of
West Florida, 1989.

"Cellular Communication Strategies, A Case Study," Ronald Bush and
Richard Sjolander, in Professional Sales Management, by Joe Hair and
Al Bush. New York: McGraw-Hill Publishers, Inc., 1988, pp. 215-220.

"Baseline Data on Economics Education in Florida Secondary Schools
1986-1987," Maryann Coker and Richard Sjolander. Working paper,
Summer, 1987.

"Increasing Sales Through Advertising," Richard Sjolander. A six-hour
seminar prepared for the Small Business Development Center at the
University of West Florida, 1986.

"Review of Concept Cost Comparison of Incineration Resource Recovery
and Traditional Sanitary Land Filling for Okaloosa County, Florida,"
Richard Sjolander and Dean Allmon, prepared for Okaloosa Board of
County Commissioners, May, 1986.

"Effects of Michigan's Mandatory Beverage Container Deposit Law,"
Richard Sjolander and Peter Kakela, MSU Agricultural Experiment
Station Journal, Article No. 11158, 1984.

"Changes in Beer Sales and Package Types Associated with Michigan's
Mandatory Beverage Container Deposit Law," Richard Sjolander and
Peter Kakela, RDR-82-2, Department of Resource Development, Michigan
State University, 1982.

The Economic Effects of the Michigan Beverage container Law on a Package
System, Richard Sjolander, Special Report No. 13, School of Packaging,
Michigan State University, 1979.

Work in Progress

Affect of Eminent Domain Processes and Road Construction on Land
Rents: Some Preliminary Findings,@ Richard Sjolander, Greg Martin,
and Jennifer Platania. Accepted for presentation at the Academy of
Economics and Finance, February, 2002., Article in progress.

Internationalizing the Business Curriculum through Faculty Development,
@ Marcia R. Howard and Richard J. Sjolander, under revision for
resubmission to the Journal of Teaching in International Business.

Using the RIMS II Input-Output Model for Regional Economic Analysis,
@ Robert A. Kleinhenz, Dean E. Allmon, and Richard Sjolander,
targeted for completion.

Trade Missions: How Productive are They as Vehicles for Entering
the Japanese Market,@ Teri S. Silvestri and Richard Sjolander, for
submission to the Journal of Small Business Management.

Authorship of Research in Marketing@ One Dimension of the Sociology
of Marketing Science,@ Richard Sjolander, for submission to the
Journal of Marketing Research.

Proceedings

Allmon, Dean, Richard Sjolander, and Greg Martin (2000), Do Grades
Age: An Examination of Grading Practices, Preliminary Findings,
@ Marketing in the Century Ahead, ed. Jerry W. Wilson, Proceedings
of the Atlantic Marketing Association, Volume XVI, October, pp. 148-154.

Martin, Gregory S., Richard J. Sjolander, and William L. Huth (1998),
Measuring Public Opinions of Internationally-Oriented Economic
Development Programs: Preliminary Results,@ Academy of Economics
and Finance Papers and Proceedings, Montgomery, AL: The Academy
of Economics and Finance, 216-221 (B).

Internationalizing the Faculty: A faculty Development Program that
Works,@ Marcia R. Howard and Richard J. Sjolander, Proceedings
of the Academy of International Business: Southeast, November, 1996.

"Preliminary Results of an Outcomes Assessment of Basic Marketing, "
Dean E. Allmon and Richard Sjolander, Transforming Marketing: On-line and Integrating, ed. Donald L. Thompson and Cathy Owens Swift, Proceedings
of the Atlantic Marketing Association, Volume XI, October, 1995,
pp. 148-152.

"Cross-cultural Study on the Effect of Price and Perceptions of Product
Quality," Richard Sjolander, Enhancing Knowledge Development in
Marketing, Proceedings of the AMA Summer Educator's Conference,
Vol. 3, 1992, pp. 344-351.

"Cross-cultural Study of the Effect of Price on Imputed Quality",
Richard Sjolander, Marketing for Europe-Marketing for the Future,
Proceedings of the European Marketing Academy, Vol. 2, 1992,
pp. 1399-1402.

"Miljömärkning-Konsument upplysning eller konsumentförviring?" Pia
Richardsson and Richard Sjolander, Foretagsekonomisk Miljöforskning,
R1992:7, edited by Sören Bergstrom and Jan Lothigius, Stockholm,
Sweden: Stockholm University, 1992.

"Koppling mellan miljömässig attityd och handling," Heléne Olsson,
Richard Sjolander, and Gösta Wijk, Företagsekonomisk Miljöforskning,
R1992:7, edited by Sören Bergstrom and Jan Lothigius, Stockholm,
Sweden: Stockholm University, 1992.

"Some Effects of the Preparations for EES-1993 in EFTA Countries",
Richard Sjolander, Marketing: Perspectives for the 1990s, ed. Robert L. King, Proceedings of the Southern Marketing Association, November, 1992,
pp. 118-123.

Disposition, Disposability and Automobile Tires: A Practical and Theoretical Discussion,@ Dean E. Allmon and Richard Sjolander, Contemporary
Business Issues, ed. Sammy G. Amin, Proceedings of the National
Conference Academy of Business Administration, Maryland, 1992,
pp. 664-669.

"Effects of a Specific Tax on Package Use: The Case of Sweden,"
Richard Sjolander, World Marketing Conference of the Academy of
Marketing Science, Vol. 5, August, 1991, pp. 234-239.

"Percentage-Based Factor Analytic Approach to Compare Cross-
National Economic Growth Variables", Dean Allmon, Richard Sjolander,
and Paul Stark, Papers and Proceedings of the Midsouth Academy of
Economics and Finance, Vol. 15 (Summer) 1991, pp. 41-50.

"Developing Broad Based Community Support for Economic
Development, Richard Sjolander, Papers and Proceedings of the
Midsouth Academy of Economics and Finance, Vol. 15, (Summer)
1991, pp. 484-488.

"Validation of the RIMS II Model in Small Economic Regions,"
Richard Sjolander, Dean Allmon, and Robert Kleinhenz, Papers and
Proceedings of the Midsouth Academy of Economics and Finance,
Vol. 14, Nr. 2, Fall 1990, pp. 587-596.

"International Marketing Toward the Next Century," Richard Sjolander,
Dean Allmon, and James Grant, Marketing Theory and Practice:
Positioning for the 21st Century, ed. Rustan Kosenko and Robert
Baer, Proceedings of the Atlantic Marketing Association, Boston,
MA, October 1990, pp. 44-48.

"Comparison of Economic Education in Florida and Mississippi High
Schools," Richard Sjolander and Mary Ann Coker. Proceedings of the
Midsouth Journal of Economics and Finance, Volume 12, Nr. 4, Winter,
1989, pp. 267-274.

Effective Marketing Strategies Flow From Sound Segmentation Data,"
Henry Chen, Dianne Barlar, and Richard Sjolander. 1989 Symposium:
For the Marketing of Higher Education, prepared by Xavier University's
Center for Management and Professional Development, 1989. Published in
ERIC, number ED 318386, September, 1990.

"Some Relationships Between Expressed Consumer Intentions and Purchase Behavior," Henry Chen and Richard Sjolander, in Marketing: Forward
Motion, ed. David L. Moore, Proceedings of the Atlantic Marketing
Association, Vol. IV, October, 1988, pp. 311-318.

"Marketing Strategies for a Regional Upper Division University," Henry
C. K. Chen and Richard Sjolander, in Marketing: Issues and Trends, ed.
Ronald Coulter and Stephen Greene, Proceedings of the Atlantic
Marketing Association, Vol. III, October, 1987, pp. 366-374.

"Regional Analysis of the Effect of a Bottle Bill on Concentration in the
Malt Beverage Industry," Richard Sjolander, in Marketing in an
Environment of Change, ed. Robert L. King, Proceedings of the Southern
Marketing Association, November, 1986, pp. 353-356.

"Lifestyles Study of Coke and Pepsi Drinkers," Henry C.K. Chen and
Richard Sjolander, in Marketing in a Dynamic Environment, ed. Michael
Morris and Eugene Teeple, Proceedings of the Atlantic Marketing
Association, Vol. II, October, 1986, pp. 136-140.

Presentations

The Bottom Line: Credit Transfer and Grade Equivalency,@ Sjolander,
Richard J., and Robert Hadland, Plenary Session Presentation at U.S.\EU
Joint Consortia Meeting For Higher Education and Vocational Education,
Richmond VA., November 6, 1998 (A).

Texts, Tests, and Technology,@ Panel Presentation at the 1998 Midsouth
Marketing Educators Conference, Long Beach, MS, March 25-27, 1998
(ID). Popular Support for Regional Incentives for International Economic
Development: Preliminary Results,@ Greg Martin, William Huth and
Richard Sjolander. Abstract accepted for paper presentation at the
Midsouth Academy of Economics and Finance, February, 1998.

Business Studies,@ Richard Sjolander, Session Chair at TEAM WORK
- EC/US Joint Consortia Meeting, Valencia, Spain, November, 1997.

"Strategic Analysis of the Organization and Delivery of Service in Two
Library Reference Departments", Elsa Sjolander and Richard Sjolander,
presentation at the Bibliotek och Serviceföretag Conference in Lund,
Sweden, April 1992.

"The Northwest Florida Market: 1990," Richard Sjolander, Session
presented for the Santa Rosa County Chamber of Commerce L.E.A.P.
Program, November 1990.

Presented an invited lecture at The University of Lund, Lund, Sweden for
Michigan State University, "Forecasts of Competition within and to the
European Community after 1992," August 1990.

"Introducing New Products to the Market," Richard Sjolander, session
presented at the "Ideas to Dollars" seminar, March 1990.

"A Validation of the RIMS II Model in Small Economic Regions," Richard
Sjolander, Dean Allmon, and Robert Kleinhenz, paper presented at the
Midsouth Academy of Economics and Finance, February 1990.

"Package Usage in the Beverage Industry: Legislative Impacts," Richard
Sjolander. Paper presented at the Fifth International Conference on Solid
Waste and Secondary Materials, Philadelphia, PA, December 5-8, 1989.

"Placing the Pensacola M.S.A. Into the Context of State and National
Growth Trends," Richard Sjolander. Session presented for the Santa Rosa
County Chamber of Commerce L.E.A.P. Program, November 1989.

"Emerging Markets on the Florida Gulf Coast," Richard Sjolander.
Presentation as part of a panel of experts on the Gulf Coast Economy
at the Mobile, AL Business Expo '89, September 27, 1989.

"Marketing New Products," Richard Sjolander. Session presented for
The Florida Product Innovation Center seminar, "Ideas to Dollars,"
March, 1989.

"The Economic Environment of N.W. Florida and Santa Rosa County,"
Richard Sjolander. Session presented for the Santa Rosa County
Chamber of Commerce L.E.A.P. Program, November 17, 1988.

"Short and Midrange Projections for the Economy of Santa Rosa County,"
Richard Sjolander. Session presented for the Santa Rosa County Chamber
of Commerce L.E.A.P. Program, December, 1987.

"Damages--An Economist's View," Richard Sjolander. Session presented
at the Escambia-Santa Rosa Bar Association Workshop, "How to Evaluate
and Prove the Head Injury Case," September, 1987.

"The Effects of an Intervention on a Marketing System," Richard Sjolander
and Henry Chen. Paper presented at the 12th Annual Macromarketing
Conference, August 6-9, 1987, Montreal, Canada. Abstracted in the
Journal of Macromarketing, Vol. 7, No. 2, p. 77, Fall, 1987.

"International Marketing to the Year 2001," Richard Sjolander, Session
presented at American Marketing Association 1987 Florida Collegiate
Convention, "International Marketing in a Small World," February, 1987.

"Economics Education in Mississippi Secondary Schools 1966 and 1986,
a Comparison," Maryann Coker and Richard Sjolander. Paper presented
at the Midsouth Academy of Economics and Finance, February 1987.

"The Economic Base Data for Northwest Florida and Projections into the
Twenty First Century," Richard Sjolander. Presentation to the Santa Rosa
County Chamber of Commerce Leadership Program, November 1986.

"Container Deposit, Litter Control, and Recycling Study: The Cost and
Benefit of Deposit Legislation," Richard Sjolander. Expert Witness
Testimony before the Florida Legislature Joint Subcommittee on Container
Deposit, Litter Control and Recycling, January 21, 1986.

"The Swedish Recycling-Reuse System for Carbonated Beverage
Packages," Richard Sjolander. Paper presented at the 4th International
Conference on Packaging, Lansing, MI, September 15-19, 1985.

"Effect of the Michigan Bottle Bill on Beer Packaging in Michigan,"
Richard Sjolander. Paper presented at the 4th International Conference
on Packaging, Lansing, MI, September 15-19, 1985.

Testimony before the Special Michigan Joint House-Senate Committee
to Study the Impact of the Beverage Container Deposit Law, Lansing, MI,
April, 1979.

Speeches

"Expectations of the European Integration on the Market for U.S. Products,"
to the American Marketing Association, Northwest Florida Chapter,
October 1990.
"Projections of the Pensacola Economy," The Pensacola Rotary Club,
May, 1987.

"Export Opportunities for Northwest Florida," World Trade Council of
Northwest Florida, January, 1986.

"The Role of Packaging in the Marketing Mix," American Marketing
Association, Northwest Florida Chapter, March 1985.

"Economic Effects of the Bottle Bill," Society of Packaging and Handling
Engineers, Southwestern Michigan Chapter, 1983.
PROFESSIONAL ACTIVITIES

Editorial Review

Journal of Legal Economics, Member of the Editorial Review Board for
the 1989 - present.

Journal of Economics and Finance, member of the Editorial Review Board
1989 - 1993.

Journal of Packaging Technology & Engineering, member of the
Editorial Review Board, 1992 - 2000.

Journal of Public Policy and Marketing, ad hoc reviewer.
Discussant, Reviewer, Chair, or Panel Member

Academy of Economics and Finance
Reviewer, 1989
Discussant, 1991, 1990, 1989, 1988
Session Chair, 2002, 1988

Southern Marketing Association
Reviewer, 1994, 1991, 1990, 1989, 1988, 1985
Session Chair, 1989
Discussant, 1988, 1986, 1985

Southwestern Marketing Association
Reviewer, 1985

Atlantic Marketing Association
Reviewer, 1990, 1989, 1988, 1987, 1986
Session Chair 1988
Discussant, 1989, 1987, 1986

Midsouth Marketing Educators Conference
CO-Chairperson, 2002, 2001
Panel member, 2001, 2000, 1997, 1996, 1995, 1991, 1990, 1988, 1987

Academy of International Business: Northeast
Reviewer, 1996

UNIVERSITY AND COLLEGE COMMITTEES

University
Diversity Task Force, 1998, 1999.
Faculty Personnel Committee, 1994
International Affairs Committee, 1996, 1995, 1994, 1993
Library Committee, 1995, 1994, 1993
Faculty Senate, 1999, 1998,1997, 1990, 1989, 1988
Faculty Senate, Governance Committee, 1999, 1998
Academic Council 1986-87, 1987-88
University Undergraduate Curriculum Committee 1989, 1988, 1987, 1986
International Education Committee 1989, 1987, 1986, 1994-95
Social Sciences Interdisciplinary Committee 1999, 1998, 1990, 1989,
1988, 1987
University Environmental Conservation Committee 1990, 1989, 1988,
1987, 1986,
1985; Chairman 1990, 1989
Catalog Task force 1988, 1987
Career Service Award Committee 1989, 1988
Assistant Marshal of the College of Business 1990, 1989, 1988
Travel Budget Allocation Ad Hoc Committee 1989
P.I.E. Committee, 1997, 1998

College
College of Business Personnel Committee, 2001, 1993
College of Business Council 1992, 1990, 1989, 1988, 1987
Chairman 1990, 1989
College of Business Curriculum Committee - Graduate, 1994-1999,
1985-1988;
Undergraduate, 1994-1998, 1985-1988;
Chairman 1986-87, 1987-88
AACSB Advisory Committee 1986

PROFESSIONAL AFFILIATIONS

Academy of International Business
American Academy of Economic and Financial Experts
American Marketing Association
Atlantic Marketing Association
Forpackningsgillet (Professional Packaging Society in Sweden)

Midsouth Academy of Economics and Finance
Pi Kappa Gamma (National Honor Society of Packaging)
Institute of Packaging Professionals
Southwestern Marketing Association
Southern Marketing Association
World Trade Council of Northwest Florida

COMMUNITY SERVICE

World Trade Council of Northwest Florida
Member of the Board - 1986, 1987

American Marketing Association, Northwest Florida Chapter, Vice
President for Programming - 1986, 1987

Frequent Consultancy in the areas of Economic Valuation of Resources,
Marketing, and Business Strategy.

During the recent past, I conducted a corporate image study with
Professor Henry Chen for a local retailer, completed a major market
forecast for a Tampa computer software producer, and assisted several
attorneys in matters requiring expert witness testimony.

INDUSTRY EXPERIENCE

Five years European experience with a major European food distribution
system supplier. Position involved management, budgeting, design,
forecasting and supervision of a research and production support staff.
Within the R and D division, I began as a project leader and advanced
to the position of group leader. The position involved extensive travel
throughout Europe and in the United States (1972-1976).

Two years experience with a major North American transportation
company. Worked at the interface between the product and the
distribution system (1969-1970)

Rev. 04/20/02