This course investigates the function of marketing in our economic system; role of the consumer in marketing decisions; the decisions marketing managers must make to provide goods and services, priced, promoted and distributed to meet organizational objectives in changing environments. The course provides a broad introduction to marketing and is targeted at all students in business and related disciplines. Completion of 45 semester hours of college course work is required.

Emphasis on the emergence of a global marketplace and significant new challenges facing business management in a competitive and rapidly changing international evnironment. Stresses the problems and challenges that differences in cultural, political, and socioeconomic environments introduce into the marketing process in international operations. Main focus is on the European Union, broadly interpted to include countries throughout Europe. Foreign competitors and their effects on the American market will also be exploered. Meets multicultural requirement.

Consideration is given to the operating environments of the firm. This course is designed to teach the formulation, implementation, and control of comprehensive marketing strategy with emphasis on the integrative aspects of the marketing function in a market based enterprise. Both qualitative and quantitative analyses are used in an applications oriented context. This is a core course in the MBA program and it contains a portfolio project.

Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Graduate students enrolling for this course will be assigned additional work.

This course is a primer in the fundamentals of marketing for students seeking placement in our MBA program. Enrollment is limited by permission only to individuals admitted to that degree program.

This course is intended to respond to the need for future business managers to be internationally literate with an understanding of the cultures, economic systems, and business practices of participants in a highly interdependent global marketplace.

This course is designed to provide a comprehensive introduction to the subject of Marketing Management for operations in the global marketplace. As such, it will give you the foundation and preparation to excel in subsequent Marketing courses in your IMBA program. At the conclusion of the course, you will have a working knowledge of the concepts of strategic marketing and be ready to apply them to the analysis of business opportunities.