Problem:
Researchers wanted to study the relationship between facial attractiveness and
social variables in a sample of 60 male and 65 female undergraduates. A valid
measure of facial attractiveness was needed.
A Solution: "Participants
posed for a photograph, for which they would receive $3.00.facial photographs
were taken of each participant from a distance of 3 feet.Participants were not
warned in advance about being photographed so that they would not go our of
their way to dress up or primp, thereby yielding a different look from their
usual appearance. Physical attractiveness was rated by 57 students (27 men and
30 women) at a different university in the same part of the country. Because
there were too many slides to be judged in a single session, the slides were
randomly split into two sets. Each slide was rated by approximately half of the
judges in sessions lasting approximately 50 minutes. To familiarize raters with
the range of photographs, judges were first shown the entire set of slides to be
rated. Actual ratings followed, with raters having 25 seconds to rate each
slide. No communication was permitted during the session. Slides were grouped
by sex, with half the judges seeing the male slides first and the other half
seeing the female slides first. Two different random orders were used within
each set. Judges were instructed to use their own standards of attractiveness
and to rate slides of each target participant on a 1 (very unattractive) to 15
(very attractive) scale. In the analyses reported later in this article, the
average rating of each slide was used. These averages were normally distributed
and ranged from 2.09 to 12.16, with a mean of 6.96 (SD = 2.05)."
Your Opinions:
- The
attractiveness of each participant was rated by about half the 57 judges, and
their average rating was used in the analysis. Does it seem worthwhile to use
such a large number of judges? Why or why not?
- Speculate on why
students at a different university were used as judges and why half the judges
were shown the male slides first.
- What is your
overall opinion on the measurement procedure? Is there anything you would
change?
1Source/Reference: Tidwell, M.O., Reis, H.T., & Shaver, P.R. (1996). Attachment,
attractiveness, and social interaction: A diary study. Journal of
Personality and Social Psychology, 71, 729-745. Copyright © 1996 by the
American Psychological Association, Inc.
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