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Pensacola MSA Consumer Sentiment Indices

1. Would you say that you (and your family living there) are BETTER OFF or WORSE OFF financially than you were A YEAR AGO?

Table 1: Current Financial Condition Compared to One Year Ago

Condition Number Percent
Better Now 127 30.0
Same 177 41.7
Worse 119 28.1
Don’t Know 1 0.2
Total 424 100

2. Do you think that a year from now you (and your family living there) WILL BE BETTER OFF financially or WORSE OFF, or just about the SAME as now?

Table 2: Expected Financial Condition One Year from Now

Condition Number Percent
Will Be Better Off 161 38.1
Same 201 47.5
Will Be Worse Off 37 8.7
Don’t Know 24 5.7
Total 423 100

3. Turning to business conditions in the two-county Pensacola Bay Area, do you think that during the next 12 months we’ll have GOOD times financially, or BAD times, or what?

Table 3: Expected Condition of Pensacola MSA over Next 12 Months

Condition Number Percent
Good Times 53 12.5
Mostly Good Times 76 17.9
Some Good Times & Some Bad Times 226 53.3
Mostly Bad Times 37 8.7
Bad Times 2 0.5
Don’t Know 30 7.1
Total 424 100

4. Looking ahead, which would you say is more likely—that in the two-county Pensacola Bay Area we’ll have continuous good times during the next 5 years or so, or that we will have periods of widespread unemployment or depression, or what?

Table 4: Expected Condition of Pensacola MSA over Next Five Years

Condition Number Percent
Good Times 46 10.9
Mostly Good Times 89 21.1
Some Good Times & Some Bad Times 211 50
Mostly Bad Times 48 11.4
Bad Times 1 0.2
Don’t Know 28 6.6
Total 422 100.2

5. About the big things that people buy for their homes—such as furniture, a refrigerator, stove, television, and things like that. Generally speaking, do you think now is a GOOD or a BAD time for people to buy major household items?


Table 5: Current Condition for Buying Major Household Items

Condition Number Percent
Good Time 227 53.8
Somewhat a Good Time
& Somewhat a Bad Time
86 20.4
Bad Time 58 13.7
Don’t Know 51 12.1
Total 422 100

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