The Department of Marketing and Economics offers the Certificate in Sales Management, which is available to all UWF students. The certificate program is designed to enable students to earn additional credentials within the requirements of their current degree programs. The Certificate in Sales Management program was developed to address the high demand for persons with professional selling skills and sales managers across many different career fields.

The Certificate in Sales Management requires the completion of four courses with a minimum grade of "C" or better in each. The courses are as follows:

• MAR 3023 - Marketing Fundamentals: Function of marketing in our economic system; role of the consumer in marketing decisions; the decisions marketing managers must make to provide goods and services priced, promoted and distributed to meet organizational objectives in changing environments.
• MAR 4701 - Professional Selling Methods: Analysis of professional selling methodology including communication, persuasion, negotiation, and salesmanship. Evaluation of these principles in both business and social environments.
• MAR 4403 - Sales Management: Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives.
• One 3000/4000 level MAR elective

Successful completion of the certificate program is noted on the University transcript and the student will receive a certificate recognizing their accomplishment.

For additional information about the Sales Management Certificate, or to schedule an appointment to speak to an advisor in the Department of Marketing and Economics, please feel free to contact us by e-mail, or by phone (850.474.2652).