Why choose the Marketing program at the undergraduate level?
What careers have Marketing students pursued?
|Tourism Marketing||Web Site Design|
|Advertising Management||Public Relations Management|
|Healthcare Marketing||e-Commerce Marketing|
Who hires our Marketing graduates?
There are many companies, in Northwest Florida and outside of the local area, that have hired our Marketing graduates. Here is a sample list of employers:
|Bridgestone/Firestone Tires||General Motors|
|Shell Oil Company||EAM-Mosca Corporation|
What will you learn in the program?
No matter what specialization is chosen, a career in Marketing is at its heart a career in creating and managing the relationships between the organization and its customers. Marketers are literally the interface between the organization and the customers. The Marketing degree program prepares students for a variety of careers in the marketing profession. Historically, a large portion of top-level managers in major corporations are promoted from the marketing area. Of course, all successful entrepreneurs must possess highly developed marketing skills. View the Academic Learning Compact (PDF) to see the Student Learning Outcomes for the Marketing undergraduate degree program organized under five domains: Content, Critical Thinking, Communication, Integrity / Values, and Project Management.
What are the program requirements?
Whom should I contact for more information?
For additional information about the Marketing undergraduate degree program, or would like to schedule an appointment to speak to an advisor in the Department of Marketing and Economics, please feel free to contact us by email, or by phone (850.474.2652). Please visit the B.S.B.A. in Marketing web page to view the current degree plan.