The <BR> tag forces a line break with no extra (white) space between lines. Using <P> elements for short lines of text such as postal addresses results in unwanted additional white space. For example, with:
The University of West Florida<BR>
11000 University Parkway<BR>
Pensacola, Florida 32514<BR>
The output is:
The University of West Florida
11000 University Parkway
Pensacola,
Florida 32514