Mission

The mission of the College of Business is to provide a high quality, student-oriented, educational experience to baccalaureate and master's degree business students primarily from the northwest Florida region.

With a focused priority on teaching excellence, supported by scholarship and service, the College of Business prepares students for successful careers in business and society and, in doing so, advances the educational and economic development of northwest Florida.

Vision

The College of Business at the University of West Florida is the institution of choice for northwest Florida students seeking quality baccalaureate and master's degree level business education and is a key contributor to the educational and economic development of the region.

Core Values/Guiding Principles

"Management Education provides the leadership and vision that continues to elevate individuals, organizations, and societies. Learning 'the business of business' is clearly regarded around the world as a worthy and constructive endeavor, and this value continues to escalate."

Complementing the University's Core Values and Making Way for Excellence standards, the College believes its programs, activities, and services should exemplify the following characteristics:

Teaching

• Excellent teaching that promotes student/faculty interactions, engages students in learning, and provides students with the knowledge and skills for successful careers.
• Academically prepared and professionally experienced faculty dedicated to teaching and the development of students.
• Relevant business curriculum with focus on critical thinking, communication, integrity and ethics, project management, and general business and discipline-specific skills and knowledge.

Scholarship

• Scholarship that enriches teaching, enhances relevance and currency of faculty, and advances business practices, knowledge, and instruction.

Service

• Participation in department, college, and university shared governance.
• Service to business, professional, and community organizations that complements the mission of the college.
• Contribute to the economic development of the region through business-related education, training, and research.

Educational and Work Environment

• Learning and work environments for students, faculty, and staff that foster communication, critical thinking, ethical behavior, team building, respect for diversity, and global awareness.

Principal Goals

Consistent with its vision and mission, the College of Business pursues the following goals:

• Goal 1
  Encourage, support, and maintain a student-oriented learning environment with focus on student and faculty interaction and engagement of students in the learning process.
• Goal 2
  Increase the quality and number of students from the region for whom the UWF College of Business is the college of choice.
• Goal 3
  Enhance student learning through assessment of student learning and continuous processes of curricular and instructional review.
• Goal 4
  Provide support and incentives to ensure that faculty maintain appropriate academic and professional qualifications to sustain currency and relevance in their respective disciplines.
• Goal 5
  Provide support and encouragement for faculty participation and leadership in internal and external service activities that enhance the missions of the College and University.
• Goal 6
  Increase College of Business contributions to the educational and economic development of the northwest Florida region.
• Goal 7
  Ensure that resources are sufficient to foster the College's vision and mission and enhance the quality, size, and scope of the College.
• Goal 8
  Enhance the reputation of the College of Business for quality through accreditation and other recognitions.