The Division of University Advancement is comprised of four departments including Alumni Relations, Development, University Marketing Communications and UWF Foundation. These departments work together to advance the overall strategic priorities of the University of West Florida. The mission of the division is to enhance the quality of a UWF education by building understanding, loyalty and support for the university’s mission among its alumni and friends, and to encourage charitable gifts in support of university priorities while providing effective stewardship of those gifts.

Our Vision

The University Advancement Division will strategically build relationships and programs that advance the University of West Florida to a significantly higher level of excellence.

Our Mission

To enhance the quality of a UWF education by building understanding, loyalty, and support for the University's mission among its alumni and friends, and to encourage charitable gifts in support of University priorities while providing effective stewardship of those gifts.

Our Values: P.R.I.D.E.

Professionalism: We are knowledgeable and competent in our work, always seeking improvement, we provide a high level of friendly service to our internal and external constituents, we respect all team members and appreciate their roles on our team.

Responsibility: We are accountable for individual and team goals; we demonstrate a "can do" attitude.

Integrity: We hare honest, ethical, and direct in our relationships with the University's alumni and friends and with other team members; we model and promote good stewardship of the resources provided to UWF by taxpayers, students and donors.

Driven by Mission: We support the University's student-centered mission; we support University and Division goals as a means to positively affect the lives of UWF students.

Enthusiasm: Our words and actions represent the University with enthusiam, loyalty and pride; we celebrate our successes.